![]() ![]() If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number or an inquiry form. The general goal of a landing page is to convert site visitors into sales or leads. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or " affiliate account" in order to enhance the effectiveness of the advertisements. ![]() A landing page may be part of a microsite or a single page within an organization's main web site. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. Landing pages are used for lead generation. ![]() The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. In online marketing, a landing page, sometimes known as a " lead capture page", " single property page", " static page", "squeeze page" or a " destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement.
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